Design Based Marketing

Demystifying Design techniques that influence Marketing

Role of Design in Marketing

Everywhere you go, people talk about design. It has been known as an important element to the success of everything from the ad campaign to the products of the entire company. We are going to look at the reason which makes design important for the success of your website or web app. Examples of Jack Dorsey calling each worker at the square a designer of Airbnb fixing an incompetent market with design to make it clear that design makes a difference.

Steve Jobs should be thanked (among other) for the design-focused revival. He trained the customers to look forward to things that not just look good but also are designed to “make sense”. He attempted to make customer experiences that are, in his own words, “magical”. Amazing designs make products a lot more useful, which allows a user to be more efficient, leading to a great user satisfaction and happiness.

relation between design and marketing

How to increase CTRs and drive more clicks - Techniques

Promote your benefits

ART intelligent does a good job with this on the site’s signup page. The headline of signup page is “we’re accepting guest posts”.

Unambiguous Call To Action

You should make your call to action clear, prominent and tempting. You should employ buttons with visual styles like arrows that indicate forward movement, convincing the user to keep going.

Expanded hierarchy in visual terms

What is your information priority on the page? What you want viewers to see and absorb? Employ typography, different font sizes and focus and visual prompts such as in-line iconography to draw the user through the page.

AIDA principles by default

AIDA stands for Awareness, Interest, Decision, and Action. If you can achieve the first three then you get the click and the action. Make awareness and interest, and then give the information so that a decision can be made.

Conversion Rate Optimisations

If you are going to launch a new web application or a service then you probably have a big marketing budget. Thus, the performance of your friend referral program is important. It is essential for businesses to design viral loops to influence new client referrals from their already existing clientele.

Principles of Conversion Rate Optimisation

Making the viral loop go even more viral

  • Landing Page Optimisation

    You should only ask for such information which is actually needed. The less number of fields the higher will be conversion to signups.

  • Facebook Connect as an option

    It allows you to use a little-refined referral methods also providing social credibility which drives signups and it makes signups a lot easier. Some clients use Facebook to show their users which friends from Facebook were waiting for an invite, driving invitations and user sign-ups. .

  • Rewarding system for existing users

    Can you offer some reward to your existing customers facilitating the viral loop? For instance, Dropbox provides its users with extra storage, Groupon offers its clients Groupon Bucks for every friend who buys; and Appsuo rewards a member who helps in promoting its deals.

  • The Exclusivity Feels

    The more limited the invites, the more important it becomes. Generate individuality by messaging and designing which keeps invites to a level that makes them worth a little, whereas still giving your loop room to develop. Google+ employed a fixed number of invites to drive enthusiasm and value, making a frenzy of people rushing to get in.

More social signals – likes and follows

Social proof is a significant part of developing customers trust and confidence. It not only builds likes and follows but also first time visitor’s confidence, they help to extend your reach to the social web and energise word-of-mouth. You can also design your social badges similar to the like button of Facebook and the tweet on Twitter. This button can help in maximising your conversion and exposure on the web.

There are a lot of great practices to consider when you want to implement social sharing on your site.

  • Insert popular sharing buttons to your site – More than 700 million individuals use Facebook. What other sites do your clients use frequently?
  • Select buttons that work for your site – make sure that they don’t carry away from the key point of the page. ModCloth has Facebook’s like buttons on pages of the product; however, they are custom-designed, consequently, they don’t divert the customer from the clear call to action to buy.
  • Less is more – You don’t require every button for all services on your site. Select the ones that a) drive the majority of traffic b) are related to your users, and c) that you yourself use and can support. Two is a good rule of thumb.
  • Design the share – a lot of time people add Facebook’s like or Tweet this buttons and don’t customize the message. Ensure that each of the elements is crafted to drive new visitors back to your site.
  • Incorporate shares where users are most likely to leverage them – What are the points in your user flows where you can maximize this social activity?
  • Fix a spot in the design – Buttons should not only be randomly affixed to the site.
  • Talk about the advantages – Why must people like or follow you? What do they get out of it?
  • Insert social destinations to your contact page – you should have a Facebook Page, Twitter account or Foursquare Page? Add them to your contact page so that people can locate you without difficulty on the social web.