Role of Design in Marketing
Everywhere you go, people talk about design. It has been known as an important element to the success of everything from the ad campaign to the products of the entire company. We are going to look at the reason which makes design important for the success of your website or web app. Examples of Jack Dorsey calling each worker at the square a designer of Airbnb fixing an incompetent market with design to make it clear that design makes a difference.
Steve Jobs should be thanked (among other) for the design-focused revival. He trained the customers to look forward to things that not just look good but also are designed to “make sense”. He attempted to make customer experiences that are, in his own words, “magical”. Amazing designs make products a lot more useful, which allows a user to be more efficient, leading to a great user satisfaction and happiness.
Conversion Rate Optimisations
If you are going to launch a new web application or a service then you probably have a big marketing budget. Thus, the performance of your friend referral program is important. It is essential for businesses to design viral loops to influence new client referrals from their already existing clientele.
More social signals – likes and follows
Social proof is a significant part of developing customers trust and confidence. It not only builds likes and follows but also first time visitor’s confidence, they help to extend your reach to the social web and energise word-of-mouth. You can also design your social badges similar to the like button of Facebook and the tweet on Twitter. This button can help in maximising your conversion and exposure on the web.
There are a lot of great practices to consider when you want to implement social sharing on your site.
- Insert popular sharing buttons to your site – More than 700 million individuals use Facebook. What other sites do your clients use frequently?
- Select buttons that work for your site – make sure that they don’t carry away from the key point of the page. ModCloth has Facebook’s like buttons on pages of the product; however, they are custom-designed, consequently, they don’t divert the customer from the clear call to action to buy.
- Less is more – You don’t require every button for all services on your site. Select the ones that a) drive the majority of traffic b) are related to your users, and c) that you yourself use and can support. Two is a good rule of thumb.
- Design the share – a lot of time people add Facebook’s like or Tweet this buttons and don’t customize the message. Ensure that each of the elements is crafted to drive new visitors back to your site.
- Incorporate shares where users are most likely to leverage them – What are the points in your user flows where you can maximize this social activity?
- Fix a spot in the design – Buttons should not only be randomly affixed to the site.
- Talk about the advantages – Why must people like or follow you? What do they get out of it?
- Insert social destinations to your contact page – you should have a Facebook Page, Twitter account or Foursquare Page? Add them to your contact page so that people can locate you without difficulty on the social web.